Snippet is a result google show to user in the Search Eninge Result Pages(SERP).

Simple meaning on Snippet is "A small piece or brief extract". If you want to show additional pieces of information of your website on search results then snippets are used for it. In SEO, it plays an important role to increase Click Through Rate(CTR)

There are three type of Snippet i.e. Normal Snippets, Rich Snippets and Featured Snippets.

Normal Snippet shows only title, url and description.



Rich Snippet show extra information between title and description on SERPs.


Rich Snippets and Normal Snippets can appear anywhere in the search results.

But Featured Snippets only visible on top of search results.


If you are using Wordpress then you can install Yoast SEO for better optimisation.

For Example : "good recipe for homemade ice cream". If you google it and created structured data then it show like times to prepare this ice-cream, ingredients etc

Why are rich snippets important for SEO?

Rich Snippet contains more information as compare to normal snippets. You can increase Click Through Rate(CTR) by using Rich Snippet.

If there is increase in CTR then there is high chances of incoming traffic to your site. It also effect ranking due to increase in CTR.

How do you get rich snippets?
If you want to display rich snippets then simply you have to add structured data to your website by using google webmaster tool.

I have used a word "Structured Data". First it should be clear.

What is structured data ?
It is a code that is in a specific format that you have to copy on your website. Search Engine read this code and create rich snippets which is displayed in SERPs.

In my next blog you will read more about  "Structured Data"