Most Frequently Asked Questions about Google Analytic. In Sunny SEO Hacks, we provide you a plateform to test google analytic exam.


1. Question

By default, an Analytics session ends when inactive for:

    45 minutes
    30 minutes
    15 minutes
    60 minutes


2. Question

Which of the following are “hit” types tracked by Google Analytics? (select all that apply)

    Pageviews
    Transactions
    Reservations
    Events


3. Question

True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

    False
    True


4. Question

In which of the following circumstances would you want to increase the default sessions timeout length in Google Analytics?

    The games on your site are highly interactive.
    The default session timeout length is set dynamically by Analytics and you cannot change it.
    A typical session on your site involves filling out at least 3 forms.
    The average length of videos on your site is 35 minutes.
    The average article on your site takes 4 minutes to read.


5. Question

During aggregation, Google Analytics:

    exports the collected data into a Google Spreadsheet
    samples the data immediately
    organizes the collected data within database tables
    organizes the collected data into pivot tables


6. Question

Which of the following should be the first step you complete during the analytics planning process?

    Define your overall measurement plan and business objectives
    Maintain and refine your plans
    Document your technical infrastructure
    Implement Google Analytics
    Create your implementation plan


7. Question

Once your Google Analytics data has been processed, it can not be changed.

    False
    True


8. Question

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

    Intelligence
    Real-Time
    secondary dimensions
    Annotations


9. Question

When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

    never
    when encrypted
    in custom campaigns only


10. Question

The process Google Analytics uses to retrieve data from large, complex data sets faster is called:

    sampling
    expediency
    configuration
    retrieval


11. Question

Which of the following is a session level interaction?

    Ecommerce transaction
    all of these answers are correct
    event
    pageview
    social interaction

NOTE
A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. Learn more about the different request types in Google Analytics.

You can think of a session as the container for the actions a user takes on your site.


12. Question

Which of the following are “hit” types tracked by Google Analytics?

    all of these answers are correct
    pageviews
    transactions
    events


13. Question

You can adjust sample size in Google Analytics by

    any of these actions will adjust the sample size
    adjusting a control in the reporting interface
    adjusting the session timeout control
    adding a segment to your report


NOTE
According to Google, the number of sessions used to calculate the report is called the “sample size.” You can adjust the sample size using a control in the reporting interface or by specifying the size when you query the API.


14. Question

Which of the following could you use to set targets for your measurement plan? Check all that apply.

    Internal expectations from your business leadership
    A random guess
    Third-party industry benchmark data
    Your historical site performance


15. Question

Which of the following would you use to set up a custom alert?

    Conversions
    Content
    Real-Time
    Intelligence


NOTE
Intelligence events allows you to create custom alerts to notify you when certain metrics deviate beyond a configured percentage. Within this report you can access default, automatic alerts and custom alerts that you can configure yourself.


16. Question

The demographics and interest category information in Google Analytics comes from

    Information that you upload from your CRM
    Google Tag Manager
    The AdWords first-party cookie
    the DoubleClick third-party cookie
    survey data filled out by users


17. Question

Which of the following are considered the four main components of how the Google Analytics system works? Select four correct answers.

    processing
    calculation
    reporting
    collection
    configuration
    replication
    analysis
    certification


18. Question

During data Processing, Google Analytics:

    lets you adjust Configuration settings before data is collected
    lets you access and analyze your data using the Reporting interface
    collects the data from Analytics tracking code added to a website, mobile application or other digital environment
    transforms the raw data from Collection using the Configuration settings


19. Question

What is the first step of analytics planning?

    Define your overall measurement plan and business objectives
    Document your technical infrastructure
    Create your implementation plan
    Implement Google Analytics


20. Question

Which of the following are configurations that permanently modify your data during the processing stage? (select all that apply)

    Content Groups
    Filters
    Javascript Customization
    Goals
    Custom Reports
    Channel Groups


21. Question

When Google Analytics processes data, one of the main tasks it completes is organizing hits into:

    purchasers and browsers
    users and sessions
    cohorts and interactions
    registered users and browsers


22. Question

Digital analytics is

    the analysis of qualitative data from your business
    all of these answers are correct
    a process of continual improvement of the online experience
    the analysis of data from your business and the competition
    the analysis of quantitative data from your business


23. Question

A session in Google Analytics consists of:

    Interactions or hits from a specific user over a defined period of time
    The reports generated by users over a specific period of time
    A group of users getting together in person to discuss analytics
    Interactions or hits from a specific user for all time


24. Question

Which of the following would you use to exclude rows with fewer than 10 visits?

    secondary dimension
    pivot table
    table filter
    primary dimension
    table sort


25. Question

What is the hierarchy of the Google Analytics data model?

    Sessions > Users > Interactions
    Interactions > Users > Sessions
    User > Session > Interactions
    Sessions > Visitors > Interactions


26. Question

Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below. “Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.*

    (a) numeric, (b) continual improvement, (c) customers, (d) audience
    (a) numeric, (b) continual change, (c) customers, (d) audience
    (a) quantitative, (b) continual change, (c) customers, (d) outcomes
    (a) quantitative, (b) continual improvement, (c) customers, (d) outcomes


27. Question

Which are the four main parts of the Google Analytics platform?

    Configuration, Collection, Progressing, and Reporting
    Collection, Configuration, Processing, and Reporting
    Configuration, Prozessing, Reporting, and Recollection
    Collection, Processing, Continuation, and Reporting


28. Question

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

    The visitor’s session expires after 5 minutes of inactivity
    The visitor’s session expires once the visitor has exited your site
    Google Analytics does not keep track of sessions by default
    The visitor’s session expires after 30 minutes of inactivity

I hope you like this post. If you have any other important question, then send me via below comment section. I will later add that questions in this blog.